Formula 1 teams generated a record $2.54 billion in sponsorship revenue in 2025, a 22.1% increase from the previous year, narrowing the gap with the NFL, the global leader in sponsorship income.
Formula 1 teams generated a record $2.54 billion in sponsorship revenue in 2025, a 22.1% increase from the previous year, narrowing the gap with the NFL, the global leader in sponsorship income. A report from The Race reveals that total sponsorship income for F1 teams surged to $2.54 billion in 2025, marking a 22.1% rise compared to 2024. This figure brings F1 significantly closer to the NFL, which still leads but sees its advantage shrinking rapidly.
How is the revenue distributed among teams?
Top teams like Red Bull, Mercedes, and Ferrari dominate the list of beneficiaries, attracting the largest share of global sponsorship deals. However, midfield and backmarker teams have also seen notable increases, thanks to the expanding fan base of the championship worldwide.
What are the reasons behind this massive growth?
The record increase is attributed to several factors, notably the entry of new brands from technology and cryptocurrency sectors, along with the sport’s growing popularity in markets such as the United States and the Middle East. The Netflix series Drive to Survive has also helped attract a younger audience.
Can F1 overtake the NFL?
Although the NFL still leads with sponsorship revenue exceeding $3 billion, F1’s growth rate is significantly higher, making an overtake within the next few years a realistic possibility, especially as the race calendar continues to expand.
Key sponsorship deals in 2025
- A multi-year deal between Red Bull and a major technology company (value undisclosed)
- Mercedes renewed its contract with a global petroleum company
- A luxury watch brand became a sponsor for Ferrari
This growth confirms that Formula 1 has become an unignorable marketing platform, with competitive power threatening the throne of traditional sports.
Frequently Asked Questions
How much did F1 sponsorship revenue reach in 2025?
F1 sponsorship revenue reached $2.54 billion in 2025, a 22.1% increase from the previous year.
Is F1 closing the gap with the NFL in sponsorship revenue?
Yes, the gap is narrowing rapidly. While the NFL has over $3 billion, F1's faster growth could see it overtake the NFL soon.
What are the reasons for the increase in F1 sponsorship revenue?
Reasons include new brands from technology and cryptocurrency, growing popularity in the US and Middle East, and the impact of the Netflix series Drive to Survive.
Sources
- The Race — F1 sponsorship now $2.5billion as gap to NFL slashed
