Toyota has officially launched the all-new Land Cruiser FJ in Thailand at a starting price of 1,289,000 baht (approx. SAR 135,000). The boxy SUV, unveiled at the Bangkok International Motor Show 2026, targets the compact off-road segment with a body-on-frame chassis and classic design cues.
Toyota has officially launched the all-new Land Cruiser FJ in Thailand, marking the first market for the highly anticipated compact SUV. The vehicle made its public debut at the Bangkok International Motor Show 2026, drawing significant attention from enthusiasts and media alike. According to Japanese outlet Best Car Web, the FJ revives the iconic boxy silhouette of the original FJ40, blending retro styling with modern off-road capability.
What is the new Land Cruiser FJ?
The Land Cruiser FJ is a compact SUV built on a body-on-frame chassis, giving it genuine off-road credentials. It competes directly with the Jeep Wrangler and Ford Bronco, offering a rugged yet affordable package. The design is unmistakably Toyota, with round LED headlights, thick bumpers, and a rear-mounted spare tire that evoke the classic FJ40.
What are the specs of the Land Cruiser FJ in Thailand?
The Thai-spec model is powered by a 2.7-liter four-cylinder petrol engine producing 163 hp and 246 Nm of torque, paired with a 6-speed الناقل الأوتوماتيكي transmission. It features a part-time four-wheel-drive system with a rear differential lock, ensuring serious trail capability. Key equipment includes:
- 8-inch touchscreen with Apple CarPlay
- LED headlights with round DRLs
- 17-inch alloy wheels with off-road tires
- ABS with EBD
- Front and side airbags
How much does the Land Cruiser FJ cost in Thailand, and will it reach the Gulf?
The price in Thailand is 1,289,000 baht, equivalent to approximately SAR 135,000 (USD 36,000). Toyota has not yet confirmed a Gulf launch, but industry sources expect the FJ to arrive in Saudi Arabia and the UAE by late 2027 or early 2028. The SUV’s petrol engine and rugged construction make it well-suited to the Gulf climate, though the lack of rear-seat ventilation may be a drawback in extreme summer heat.
What’s the difference between the Land Cruiser FJ and the Land Cruiser Prado?
The FJ is smaller, less luxurious, and more affordable than the Prado. It targets younger buyers seeking adventure and practicality, while the Prado offers more space, comfort, and family-oriented features. The FJ’s interior is simpler, with physical controls and a focus on durability over opulence.
When will the Land Cruiser FJ arrive in Saudi Arabia?
No official date has been announced, but analysts predict a Saudi launch in the second half of 2027 or early 2028. The estimated price range is SAR 130,000–150,000, positioning it as a strong rival to the Jeep Wrangler. Toyota dealerships in the Gulf are expected to begin taking pre-orders once a launch date is confirmed.
Is the Land Cruiser FJ worth the wait?
The new Land Cruiser FJ offers a unique combination of classic design, modern reliability, and competitive pricing. It’s an excellent choice for off-road enthusiasts who want a Toyota badge without the premium of the larger Land Cruiser models. We eagerly await its arrival in the Middle East.
Frequently Asked Questions
When will the Toyota Land Cruiser FJ arrive in Saudi Arabia?
Toyota has not announced an official date, but the FJ is expected to launch in Saudi Arabia in the second half of 2027 or early 2028, based on typical rollout patterns.
How much will the Land Cruiser FJ cost in Saudi Arabia?
The official price is unconfirmed, but based on the Thai price (approx. SAR 135,000), it is expected to range between SAR 130,000 and SAR 150,000 in Saudi Arabia.
Does the Land Cruiser FJ compete with the Jeep Wrangler?
Yes, the FJ directly competes with the Jeep Wrangler in the compact off-road SUV segment. It offers less power (163 hp vs. 285 hp) but at a lower price and with Toyota's renowned reliability.
What is the difference between the Land Cruiser FJ and the Land Cruiser Prado?
The FJ is smaller, less luxurious, and more affordable than the Prado. It targets adventure-seeking individuals, while the Prado is a family-oriented SUV with more space and comfort features.
Sources
- Best Car Web (JP) — トヨタ新型「ランドクルーザーFJ」タイで正式発売…価格は？ 現地で見えた“ガチ仕様”の正体
