Lexus has partnered with Grammy-winning singer-songwriter Laufey to create a new musical piece titled 'Blue In Green,' inspired by the brand's color philosophy. The collaboration explores how emotions and sounds translate into luxury car design.
In a quiet London studio, Grammy-winning artist Laufey has composed a new musical piece called ‘Blue In Green,’ inspired by Lexus’s color philosophy. The project highlights how emotions and sounds transform into luxury car design.
What is the story behind Blue In Green and Lexus?
According to an official Lexus press release, the collaboration with Laufey is part of the brand’s vision to connect music with design. The new song explores various shades of blue, a color associated with calmness and confidence — qualities Lexus aims to embody in its vehicles.
How does Laufey translate colors into music?
Laufey, known for her modern classical style, said in the statement: ‘The story began with a melody that has lived in my mind since childhood. Blue and green are not just colors; they are emotions.’ The new song blends orchestral instruments and jazz, reflecting the fluidity and luxury that define Lexus.
When and where can you listen to the song?
The song ‘Blue In Green’ is now available on major streaming platforms. It will also accompany a new Lexus marketing campaign focusing on luxury hybrid vehicles.
Is there a music video?
Yes, Lexus has released a music video filmed in a London studio, showing Laufey performing the song amid blue and green lights that transform into shapes resembling Lexus car lines. The video is available on Lexus’s official YouTube channel.
What does this collaboration mean for Lexus fans?
The collaboration reflects Lexus’s shift toward a comprehensive brand experience, where the car is no longer just a means of transport but part of a lifestyle. The song will also be used in TV and digital advertisements in the coming months.
Frequently Asked Questions
Who is Laufey, the artist collaborating with Lexus?
Laufey is a Grammy-winning Icelandic-Chinese singer and songwriter known for blending classic jazz with modern pop. She has a large fan base on streaming platforms.
What is the song 'Blue In Green' about?
The song is a new composition by Laufey inspired by the blue and green colors used by Lexus in its vehicles. It expresses calmness and confidence and will be used in Lexus advertising campaigns.
Where can I watch the music video for the song?
The music video is available on Lexus's official YouTube channel and on the brand's social media platforms. The song can also be streamed on Spotify, Apple Music, and others.
Will the song be linked to a specific Lexus model?
Lexus has not announced a specific model, but the song will be used in a comprehensive promotional campaign covering its luxury hybrid vehicles such as the LS and LC.
Sources
- Lexus Press — Inside Laufey’s Blue In Green
