Chinese EV startup Leapmotor will launch a second luxury brand in 2027, with prices starting at 300,000 yuan (approximately 43,500 USD). The move aims to compete with established luxury marques like Lexus, NIO, and BMW in China's premium EV segment.
Chinese EV startup Leapmotor is preparing to launch a second brand in 2027, targeting the luxury market with prices starting at 300,000 yuan (approximately 43,500 USD). According to reports from CarNewsChina, the new brand will be positioned as the premium counterpart to Leapmotor, similar to how Toyota operates Lexus or Honda runs Acura.
Why is Leapmotor launching a luxury brand now?
Leapmotor aims to strengthen its presence in China’s crowded EV market. While the parent brand focuses on affordable electric cars, the new brand will target buyers seeking luxury and advanced technology. This strategy follows Leapmotor’s success in selling over 200,000 vehicles in 2025.
What price range will the new brand target?
The luxury brand will target vehicles priced between 300,000 and 500,000 yuan (43,500 to 72,500 USD). This positions it directly against premium Chinese brands like NIO and XPeng, as well as traditional German marques such as BMW and Mercedes-Benz in the Chinese market.
When will the first models arrive?
The first models are expected to be revealed in 2027, with mass production and deliveries beginning the same year. Leapmotor has not confirmed whether these vehicles will be fully electric or hybrid, but expectations lean toward fully electric powertrains.
Will the luxury brand reach Gulf markets?
So far, Leapmotor has not announced plans to export the new brand outside China. However, given the parent brand’s expansion into Europe through its partnership with Stellantis, the luxury brand could eventually reach other markets. For now, there are no indications of a launch in Saudi Arabia or the UAE in the near future.
How does this compare to Lexus?
Leapmotor’s strategy mirrors Toyota’s creation of Lexus in 1989: a separate premium brand built on the parent company’s technology but with higher quality, better materials, and a distinct identity. The key difference is that Leapmotor’s luxury brand will likely be fully electric from the start, whereas Lexus began with conventional engines.
Frequently Asked Questions
What is Leapmotor's new luxury brand?
Leapmotor plans to launch a second brand in 2027 targeting the luxury EV segment, with prices starting at 300,000 yuan (43,500 USD). It will compete with Lexus, NIO, and BMW.
When will the first luxury Leapmotor models be available?
The first models are expected to be revealed and delivered in 2027. The brand aims for mass production in the same year.
Will the luxury brand be sold in Saudi Arabia or the UAE?
Currently, there are no confirmed plans for export to Gulf markets. Leapmotor's luxury brand is initially focused on China, though future expansion is possible via its Stellantis partnership.
How much will the luxury Leapmotor cost in SAR?
The starting price of 300,000 yuan converts to approximately 163,000 SAR at current exchange rates (1 USD = 3.75 SAR). Top-end models could reach 272,000 SAR.
Sources
- CarNewsChina — Leapmotor plans second brand for premium market in 2027, targeting 300,000+ yuan (43,500+ USD) segment
