Chinese EV startup Leapmotor has announced plans to launch a second luxury brand by 2027, targeting a starting price of 300,000 yuan (approximately USD 43,500 or SAR 160,000). The move positions the new marque as a direct competitor to Lexus in the global premium EV market.
Chinese electric vehicle startup Leapmotor has announced plans to launch a second, luxury-focused brand by 2027, targeting a price point around 300,000 yuan (approximately USD 43,500 or SAR 160,000). According to a report by CarNewsChina.com, the new marque is intended to be Leapmotor’s answer to Lexus — Toyota’s luxury division — as the company seeks to expand its market presence and move upmarket.
What is Leapmotor’s new brand?
The company has not yet revealed the name of the new brand, but has described it as its ‘own Lexus.’ Leapmotor aims to elevate its brand image and attract customers looking for a premium السيارات الكهربائية with advanced technology and luxury features at a competitive price.
Why target the 300,000 yuan price segment?
The 300,000 yuan (around SAR 160,000) segment is a critical entry point for luxury brands in China, where models like the Lexus ES and BMW 3 Series compete. Leapmotor hopes to lure buyers seeking a sophisticated EV with premium design and quality, offering an alternative to established players.
When will these cars arrive in Saudi Arabia and the UAE?
Leapmotor has not yet announced official export plans for the new luxury brand to the Gulf region. However, the company has already begun marketing its current models (such as the C11 and T03) in Europe and some Asian markets. It is expected that the luxury brand will reach global markets after its China launch, potentially including the Gulf if a dealer network is established.
Expected specifications
While detailed technical specs have not been released, the new brand is likely to be built on Leapmotor’s advanced electric platform, with a range exceeding 500 km, advanced autonomous driving technologies, and a luxurious interior using high-quality materials. It will compete with models like the NIO ET7 and Xpeng P7.
Can Leapmotor compete with Lexus?
Leapmotor faces significant challenges in building a luxury reputation, especially since its current brand is known for affordable EVs. However, its expertise in battery technology and software could help deliver a competitive product. Pricing, distribution, and after-sales service will be crucial factors in its success.
Frequently Asked Questions
When will Leapmotor launch its new luxury brand?
The new brand is scheduled to launch in 2027, according to reports from CarNewsChina.
How much will the Leapmotor luxury car cost?
The company is targeting a starting price of 300,000 yuan, which is approximately USD 43,500 or SAR 160,000.
Will Leapmotor's luxury cars be available in Saudi Arabia?
Leapmotor has not announced official export plans for the new brand to the Gulf. It may arrive after the China launch if a dealer network is established.
Sources
- CarNewsChina — Leapmotor plans second brand for premium market in 2027, targeting 43,500 USD segment
