Lamborghini has appointed Fermín Soneira, CEO of AUDI (the Audi-First Automotive joint venture), as its new Head of Research and Development, effective July 1, 2025. He succeeds Rouven Mohr, who moves to Audi as Chief Technology Officer. The move signals Lamborghini's push toward full electrification.
Lamborghini has announced the appointment of Fermín Soneira as its new Head of Research and Development, starting July 1, 2025. Soneira, currently CEO of AUDI (the joint venture between Audi and First Automotive), replaces Rouven Mohr, who has moved to Audi to become its Chief Technology Officer.
Who is Fermín Soneira?
Fermín Soneira is a Spanish engineer with extensive experience in the luxury automotive sector. Before leading AUDI, he held executive positions at Lamborghini itself, where he was responsible for developing the next generation of the Italian brand’s models. According to Autocar UK, Soneira has a strong track record in managing complex engineering projects, making him a strategic choice to lead Lamborghini’s future vehicle development.
Why is this appointment significant?
This change comes at a critical time for the luxury car industry, as Lamborghini moves toward full electrification. Soneira is expected to lead the brand’s efforts in developing the next generation of hybrid and fully السيارات الكهربائيةs, while maintaining the high-performance identity Lamborghini is known for. His experience at AUDI, a joint venture with China, could also open new doors for the brand in the Chinese market.
How will this affect Lamborghini’s future?
With Soneira’s appointment, Lamborghini reaffirms its commitment to technological innovation. The R&D division is likely to accelerate development of electric vehicle platforms, such as the Scalable Systems Platform (SSP) being developed by the Volkswagen Group. Mohr’s move to Audi also strengthens collaboration between the two sibling brands, potentially leading to the exchange of advanced technologies like electric all-wheel-drive systems and high-density batteries.
When will new models reach the Gulf market?
Lamborghini has not yet announced a specific date for the arrival of vehicles developed under Soneira’s leadership in Gulf markets. However, the first all-electric models are expected to appear by 2028, with a focus on markets like Saudi Arabia and the UAE, where demand for luxury cars is high. Lamborghini will adapt these vehicles for the hot climate by improving cooling systems for batteries and motors.
Key facts
- New role: Head of Research and Development at Lamborghini
- Name: Fermín Soneira
- Start date: July 1, 2025
- Previous role: CEO of AUDI (Audi-First Automotive joint venture)
- Predecessor: Rouven Mohr (moved to Audi as CTO)
- First expected EVs: Around 2028
FAQ
Who is Fermín Soneira?
Fermín Soneira is a Spanish engineer who served as CEO of AUDI, the joint venture between Audi and First Automotive. He previously worked at Lamborghini on model development.
When does Soneira start at Lamborghini?
Fermín Soneira officially begins his role as Head of R&D at Lamborghini on July 1, 2025.
Why did Rouven Mohr move to Audi?
Rouven Mohr moved to Audi to become Chief Technology Officer, a move aimed at strengthening technical collaboration between Lamborghini and Audi.
Will Lamborghini’s first EV be adapted for Gulf heat?
Yes, Lamborghini plans to improve battery and motor cooling systems to suit the hot climate of Gulf markets like Saudi Arabia and the UAE.
Frequently Asked Questions
Who is Fermín Soneira?
Fermín Soneira is a Spanish engineer who served as CEO of AUDI, the joint venture between Audi and First Automotive. He previously worked at Lamborghini on model development.
When does Soneira start at Lamborghini?
Fermín Soneira officially begins his role as Head of R&D at Lamborghini on July 1, 2025.
Why did Rouven Mohr move to Audi?
Rouven Mohr moved to Audi to become Chief Technology Officer, a move aimed at strengthening technical collaboration between Lamborghini and Audi.
Will Lamborghini's first EV be adapted for Gulf heat?
Yes, Lamborghini plans to improve battery and motor cooling systems to suit the hot climate of Gulf markets like Saudi Arabia and the UAE.
Sources
- Autocar UK — Lamborghini appoints AUDI CEO as new development chief
