Motorcycles

Harley-Davidson Files ‘Deadwood’ & ‘Low Bob’ Trademarks

Harley-Davidson has filed two new trademark applications with the US Patent and Trademark Office for the names ‘Deadwood’ and ‘Low Bob,’ signaling potential new motorcycle models or lifestyle products. The filings, reported by Visordown, cover motorcycles, parts, accessories, and apparel.

📅 · May 22, 2026 ⏱ 3 min read 👁 26 views 💬 0 comments
شعار هارلي ديفيدسون على خلفية سوداء
هارلي ديفيدسون تسجل علامات تجارية جديدة — المصدر: Visordown

Harley-Davidson has filed two new trademark applications with the US Patent and Trademark Office for the names 'Deadwood' and 'Low Bob,' signaling potential new motorcycle models or lifestyle products. The filings, reported by Visordown, cover motorcycles, parts, accessories, and apparel.

Harley-Davidson has filed two new trademark applications with the US Patent and Trademark Office (USPTO) for the names ‘Deadwood’ and ‘Low Bob,’ signaling potential new motorcycle models or lifestyle products. The filings, reported by Visordown, cover motorcycles, parts, accessories, and apparel.

What does ‘Deadwood’ hint at?

The name ‘Deadwood’ likely draws inspiration from the historic town of Deadwood, South Dakota, a mecca for motorcycle culture. The trademark covers motorcycles, parts, and accessories, suggesting it could be a new model with a classic or adventure theme, or even a dedicated accessories line.

Is ‘Low Bob’ a lowered version of ‘Bob’?

‘Low Bob’ appears to be a play on the iconic ‘Bob’ name used in models like the Forty-Eight. It likely points to a lower-slung, custom-style bike with a reduced seat height, appealing to riders who prefer a lower center of gravity. The trademark also includes clothing and footwear, hinting at a lifestyle collection.

When can we expect these models to launch?

Trademark filings don’t guarantee an immediate launch, but they indicate active development. Typically, Harley-Davidson takes 12-24 months from filing to reveal new models, so a debut at 2026 or 2027 motorcycle shows is plausible.

Will these models reach the Gulf region?

Harley-Davidson has a strong presence in the Gulf, especially in Saudi Arabia and the UAE. If ‘Deadwood’ and ‘Low Bob’ become production models, they are likely to arrive via official distributors such as Mohammed Yousuf Naghi in Saudi Arabia and Al-Futtaim in the UAE. Entry-level pricing could start around SAR 80,000 (≈ USD 21,300).

Key Facts

  • Trademarks Filed: Deadwood and Low Bob
  • Filing Authority: USPTO
  • Categories: Motorcycles, parts, accessories, clothing, footwear
  • Potential Use: New models or lifestyle collections
  • Expected Launch: 2026-2027
  • Gulf Price Estimate: From SAR 80,000 (≈ USD 21,300)

FAQ

What are the new trademarks filed by Harley-Davidson?

Harley-Davidson filed trademarks for ‘Deadwood’ and ‘Low Bob’ with the USPTO, indicating upcoming new models or products.

Does a trademark filing mean a new bike is coming soon?

Not immediately. Trademark filings protect the name; actual model development typically takes 1-2 years before a public reveal.

Will these models be available in Saudi Arabia and the UAE?

Likely yes. Harley-Davidson has official distributors in both countries, and if launched, the bikes should arrive with competitive pricing similar to current models.

Frequently Asked Questions

What are the new trademarks filed by Harley-Davidson?

Harley-Davidson filed trademarks for 'Deadwood' and 'Low Bob' with the USPTO, indicating upcoming new models or products.

Does a trademark filing mean a new bike is coming soon?

Not immediately. Trademark filings protect the name; actual model development typically takes 1-2 years before a public reveal.

Will these models be available in Saudi Arabia and the UAE?

Likely yes. Harley-Davidson has official distributors in both countries, and if launched, the bikes should arrive with competitive pricing similar to current models.

Sources

  • Visordown — Harley-Davidson files for ‘Deadwood’ and 'Low Bob' trademarks

Leave a Reply