In 2016, Hyundai launched the Genesis G90 as a direct rival to the Mercedes-Benz S-Class. The flagship sedan offered a blend of luxury and advanced tech at a significantly lower price, starting at USD 68,000 (≈ SAR 255,000).
In 2016, Hyundai launched the Genesis G90 as a direct rival to the Mercedes-Benz S-Class. The flagship sedan, which formed the cornerstone of the Genesis luxury brand, offered a blend of premium materials and cutting-edge technology at a price far below its German competitor.
What made the Genesis G90 special at launch?
According to a CarBuzz report, the G90 came with a 5.0-liter V8 engine producing 420 horsepower, paired with rear-wheel drive or all-wheel drive. The cabin featured leather and wood trim, a 12.3-inch display, and a 17-speaker Lexicon sound system. All this was offered at a starting price of around USD 68,000 (approximately SAR 255,000), which was about 30% less than the base S-Class.
How did it compete with the Mercedes S-Class?
While the G90 didn’t surpass the S-Class in dynamic performance or prestige, it competed strongly in comfort and equipment. It offered reclining rear seats with massage, power sunshades, and adaptive air suspension. It also earned the highest safety rating from the IIHS, making it an attractive option for those seeking luxury at a reasonable price.
When did the Genesis G90 arrive in Saudi Arabia?
The first-generation G90 was available in Saudi Arabia from 2017 through the local distributor. The current generation (2023) arrived in the Saudi market in 2024, featuring a bolder design and advanced technologies like Level 2+ autonomous driving. Its starting price is around SAR 280,000, positioning it as a strong competitor to the BMW 7 Series and Mercedes S-Class.
Can the G90 succeed against the S-Class in the Gulf?
In the Gulf region, where prestige and brand image play a major role, the G90 faced challenges in breaking the German dominance. However, with growing awareness of the Korean brand and Genesis’s 10-year warranty, the G90 has begun attracting buyers seeking excellent value for money.
What are the main drawbacks of the Genesis G90?
Reviews highlight several drawbacks: lower resale value compared to German rivals, a limited dealer network, and some criticism of the infotainment system in the first generation.
Key Facts
- Launch Year: 2016
- Engine: 5.0L V8, 420 hp
- Launch Price: USD 68,000 (≈ SAR 255,000)
- Current Saudi Price: From SAR 280,000
- Direct Rival: Mercedes-Benz S-Class
- Drivetrain: RWD or AWD
- Autonomy Level: Level 2+ (current generation)
FAQ
How much does the Genesis G90 cost in Saudi Arabia?
The current-generation Genesis G90 starts at around SAR 280,000, with top trims reaching SAR 350,000. This is significantly lower than the Mercedes S-Class, which starts at SAR 450,000.
Is the Genesis G90 better than the Mercedes S-Class?
In terms of luxury and features, the G90 offers excellent value for money, but it doesn’t match the S-Class in dynamic performance or brand prestige. If you want a luxury car at a reasonable price, the G90 is a great choice; if prestige and sporty performance are priorities, the S-Class is better.
When is the Genesis G90 available in Saudi Arabia?
The first-generation G90 was available in Saudi Arabia from 2017, and the current generation (2023) is now available through the official Genesis distributor in the Kingdom.
Frequently Asked Questions
How much does the Genesis G90 cost in Saudi Arabia?
The current-generation Genesis G90 starts at around SAR 280,000, with top trims reaching SAR 350,000. This is significantly lower than the Mercedes S-Class, which starts at SAR 450,000.
Is the Genesis G90 better than the Mercedes S-Class?
In terms of luxury and features, the G90 offers excellent value for money, but it doesn't match the S-Class in dynamic performance or brand prestige. If you want a luxury car at a reasonable price, the G90 is a great choice; if prestige and sporty performance are priorities, the S-Class is better.
When is the Genesis G90 available in Saudi Arabia?
The first-generation G90 was available in Saudi Arabia from 2017, and the current generation (2023) is now available through the official Genesis distributor in the Kingdom.
Sources
- CarBuzz — The Flagship Sedan That Helped Launch Genesis Placed The S-Class Square In Its Sights
